“We sent it back to Martin and told him we liked that one. Now it’s on every daggone thing imaginable.”. While we’re continuing to feature destinations that make our state wonderful, we don’t expect or encourage you to go check them out immediately. After a few days of scribbling with a pencil, Martin nailed it. The official page of the West Virginia University Mountaineers and WVU Athletics. Instead, football players bore a bronzesque gold helmet emblazoned with a blue outline of the state of West Virginia and the letters “WVU” inside an oval. 8. “Everyone agreed it was distinctive and would be our new helmet decal,” Kerin said. Not only was it in the middle of the football field, but it was on newspaper bins. People come up to me and say, ‘You developed the logo.’ No, I didn’t. WVU grad one of first plasma donors in U.S. to save COVID-19 patients. Trademark royalties are used to assist with funding WVU athletic scholarships, cover the costs associated with administering the trademark licensing program, and to help fund other University marketing initiatives, Malone said. They reflect our stories and folklore and some of our favorite places in the state. The coach was seeing dark blue and gold. You'll receive your first newsletter soon! Acknowledging the rising popularity of the Flying WV, other athletic teams began to adopt it in the following years. Martin didn’t see huge dollar signs in his design, either. But that would just complicate it, also. It’s on grave markers, toasters, fishing rods, golf carts, and waffle makers. No one predicted that a $200 investment for a helmet logo would ultimately turn into an internationally recognized symbol. As a graphic designer, Martin knew that successful corporations have “honest, simple” logos. He’d done work for several professional sports teams including the Kansas City Chiefs, Atlanta Braves, and New York Mets. WRITTEN BY JAKE STUMP Download the WVU Signature, Flying WV, color swatches, patterns, tag lines, and templates in a single file. But that stance would not last. Everyone involved—from the coach, an artist, an equipment manager, and a sports information director—has a different variation of the story. It's a great day to be a Mountaineer wherever you may be. The helmets also came in a white version. Not only did the game introduce a new coach, but a new stadium. When he arrived in Morgantown in December 1979, he dove headfirst into the game film. The distinct gold-and-blue color scheme and Flying WV logo we’ve come to adore did not exist at that point. “That ‘WV’ became the link between the football team and our fan base,” Nehlen said. Proud to be a MOUNTAINEER! “It’s an awesome feeling knowing you were able to make that kind of contribution to an institution of that magnitude. No one fathomed that Martin’s design would ultimately turn up in nationally televised events, on the heads of Hollywood celebrities and the backs of cars from coast to coast. The emblem soon made its first appearance on the cover of the 1980 media guide. But no one else—Kerin included—recalls that ever happening. We are working on an upload feature to allow everyone to upload logos! WVU adopted it as the University’s official logo in 1985. WVU Magazine “I didn’t realize something like that would take off.”. We’re aware that these uncertain times are limiting many aspects of life as we all practice social and physical distancing. Instead, football players bore a bronzesque gold helmet emblazoned with a blue outline of the state of West Virginia and the letters “WVU” inside an oval. The yellow Tudor's Biscuit logo, with its brown lettering and sunrise, is especially appealing for those who are hungry and craving a biscuit. “When you put a W and a V together, you had mountains. Mountaineer football officials knew they had a winner once they saw Martin’s design. “The logo was everywhere,” he said. “I told Rich when he took over, ‘Don’t mess with that helmet. How many tall tales and legends have you heard about the origins of the Flying WV, one of the most recognized university and sports logos in the world? Download Files Martin visited Morgantown a few years after designing the logo and was floored by what he saw. WVU is an EEO/Affirmative Action employer — Minority/Female/Disability/Veteran. 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