Should Facebook be concerned about this drop in usage? Facebook lost 15 million US users in the past two years, report says. numeric string. © CBS Interactive Inc. All Rights Reserved. But I predict we’ll see an even greater drop in daily usage. Discord. In the company’s latest quarterly earnings report, published in April, it said it averaged 1.56bn DAUs in March up 8% on March 2018, and MAUs were also up 8% year on year. In 2017, 79 percent of Americans between the ages of 12 and 34 used Facebook, the data says. about. Twitter saw a drop in 12- to 34-year-old users, from 36 percent in 2017 to 29 percent in 2019. But that’s also one of its great weaknesses. The decline coincided with a series of data, privacy and hate speech scandals. And Snapchat just announced their first-ever profitable quarter, so that may be precisely what occurred. string. Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. © 2020 Guardian News & Media Limited or its affiliated companies. Facebook has an estimated 15 million fewer US users today than it did in 2017, according to Edison Research data published Wednesday. Facebook usage has plummeted over the last year, according to data seen by the Guardian, though the company says usage by other measures continues to grow. As social media progresses, it is natural for our own usage to gravitate toward one or more platforms that offer a more specialized experience that is more relevant to what we personally enjoy best about social media. ; Of all the people on the internet, 83% of Women & 75% of Men use Facebook. In 2018, that number dropped to 62 percent, and then it dropped again, to 61 percent, in 2019. Maybe. Facebook’s own statistics show increases in daily and monthly active users (DAUs and MAUs), the numbers logging on to the site at least once in the respective periods, during the year ending March 2019. While Facebook’s usage declines, Instagram’s usage continues to march upward, as does the number of people consistently using Facebook Messenger and WhatsApp. At that time, I predicted that while Snapchat’s user base would shrink as a result, it would actually be better for them strategically. Thus, the remaining Snapchat user base would become more homogenous, allowing them to charge a greater premium for advertising. Average Facebook user has 155 “friends”. In the shadow of the presidential election, there has been a continued polarization of thought in America, and an acceptance that the new normal is a climate of “us” vs. “them.” This is tiring. (Get the 2018 Infinite Dial Report to learn a lot more about Americans’ usage of social and other tech. Facebook just gave back two full years of user growth. Coca-Cola is doing the same thing. The decline is sharper among younger users, according to Edison Research. When people create accounts or log into your app using Facebook Login, they have the opportunity to grant the permissions you request. They just rolled out four new flavors of Diet Coke, enveloped in a chic, skinny can. Last year, I wrote about Facebook mimicking all of Snapchat’s features and baking them into Instagram. ; 62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64.; 88% of online users of age 18-29 are on Facebook, 84% of those 30-49. Edison Research conducted the study by interviewing 1,500 random people aged 12 and up in January and February via phone. Core. That comes out to an estimated 172 million current users, according to Edison Research. ; Around seven-in-ten U.S. adults (69%) use Facebook. Anecdotal reports over the past year have suggested that while few users have deleted their Facebook accounts or stopped logging on since the scandals, many have reduced their usage. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. It’s not as if only young people, or older Americans, or women are using Facebook less.

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